Privacy policy

1. Cookies

Cookies are small text files which your browser automatically saves on your hard disk when you visit a website. Cookies permit your settings (e.g. language or currency) to be saved, which facilitates your visit to our website. Cookies cannot cause any harm to your hard disk. Cookies also do not transmit any further personal data to us. You have the option of deactivating the saving of cookies in your browser. By deleting or blocking cookies, the use of our website may become significantly restricted.

2. Google Analytics / Google AdWords and Google Remarketing

On the website www.kitschcakes.ch, we make use of Google Analytics, the web analysis service provided by Google Inc. ("Google"), with the goal of optimising our offers on an ongoing basis and customising them to the needs of our users. Google Analytics uses cookies for this (for more details, see item 1). These are saved on your computer and enable your website use to be analysed. Information generated by cookies about your use of the website is transmitted to Google servers and saved there. This especially includes:

  • type and version of the internet browser used
  • the operating system used
  • the website from which access occurs (referrer URL)
  • the IP address of the accessing computer
  • time of server inquiry
  • actions on the website (clicks, downloads, purchases)

Google will use this information to evaluate the use of the website, create reports for us concerning website activities and to carry out further services related to the use of the website and the internet. Google may also transmit this information to third parties to the extent required by the law or insofar as data are processed by third parties on behalf of Google. Google will not connect your IP address with other Google data in any case. Google observes the data protection provisions of the US Safe Harbor Agreement and is registered with the Safe Harbor programme of the US Department of Commerce.

We further use Google Remarketing and Google Adwords for online advertisements and to evaluate the use of the website Kitschcakes. By combining the use of first-party cookies and third-party cookies (e.g. DoubleClick cookies), reports can evaluate how ad impressions are linked with website visits. Third-party providers, including Google, have the option of placing ads on websites and to tailor and optimise these based on previous visits to the website and according to demographic features and interests (for example, according to age, gender or interests). The data can be received by Google or via user data from third-party providers.

By using our website, you express your approval concerning the processing of data collected about you in the above-mentioned manner and for the purpose described.

You have the option of preventing your data from being evaluated by Google Analytics. If you wish to do this, please follow this Link.
You can inspect the use of cookies for Google AdWords Conversion Tracking and Google Remarketing under www.google.com/ads and deactivate them under www.networkadvertising.org.

You can find more information about Google on their website.